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In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
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Comeback The Fall Rise of the American Automobile Industry eBook Paul Ingrassia Joseph B White Reviews :

In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.

ebook,Paul Ingrassia, Joseph B. White,Comeback The Fall Rise of the American Automobile Industry,Simon Schuster,Development - Economic Development,Automobile Industries (Economic Aspects),Automobile industry and trade,Automobile industry and trade;History.,Automobile industry and trade;United States.,BUSINESS ECONOMICS,BUSINESS ECONOMICS / General,Business Economics / Corporate Business History,Business Economics / Development / Economic Development,Business Economics Industries - General,Business Economics/Industries - General,Business / Economics / Finance,Business/Economics,Corporate Business History - General,Corporate turnarounds,Corporate turnarounds;United States.,Development - Economic Development,General,History,History of specific subjects,Industries - General,Road vehicle manufacturing industry,USA,United States,BUS000000,BUS077000,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Industries / General,Business Economics / Corporate Business History,Business Economics / Development / Economic Development,Business Economics Industries - General,Business Economics/Industries - General,Corporate Business History - General,Industries - General,Business / Economics / Finance,Automobile Industries (Economic Aspects),Automobile industry and trade,Corporate turnarounds,History,United States,Business Economics,Business/Economics,History of specific subjects,Road vehicle manufacturing industry

Comeback The Fall Rise of the American Automobile Industry - edition by Paul Ingrassia, Joseph B. White. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Comeback The Fall Rise of the American Automobile Industry.

 

Product details File Size 28155 KB Print Length 512 pages Publisher Simon & Schuster; Reprint edition (May 14, 2013) Publication Date May 14, 2013 Sold by  Services LLC Language English ASIN B00B3VMMGA

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